There is a pattern that plays out for a lot of GTA businesses. They need a video for a campaign, so they hire a production company. They need a new website, so they find a web agency. They want better social media, so they bring on a freelancer. Each vendor does their piece, sends the […]
Why Your Business Needs a Year-Round Marketing Partner — Not Just a Project Agency Read More »
If you run an established business in the GTA, you have probably felt the tension at some point: your marketing needs strategic leadership, but hiring a full-time Chief Marketing Officer is not realistic right now. The salary, the benefits, the office space — it adds up fast. And yet the alternative — trying to handle
What Does a Fractional CMO Actually Do? (And Does Your Business Need One?) Read More »
If you have been running television advertising for your business, you have probably noticed something over the past few years: the results are not what they used to be. Your spots are still airing, but the phone is not ringing the way it once did. The reason is not your commercial. The reason is your
What Is Connected TV Advertising — And Why GTA Businesses Should Care Read More »