The Toronto Video Production Guide
Signature Gold Blog Series :
12 Steps for Planning your Corporate Video
Thinking about video? What to create
Before you can contact any video production company you need to have an idea. You need to think about what you want to create and how you want to produce it. While coming up with an idea may be easy for some companies, it can be difficult for others.
Start with a reason for the video. Why do you want to create it? What topic do you want to cover in the video? These questions often get the ball rolling. Once you have an initial concept in your head, you need to start thinking about the type of video you want to produce.
There is no shortage of options. Do you want to create a:
• Commercial or Webmercial?
• Public Service Announcement?
• Case Study?
• Corporate Training Video or Recruitment Video?
• Product or Campaign Launch Video?
• Instructional or Presentation Video?
• Video Blog?
Length of the video is also something that needs be determined. However, the style of video that you want to create will have some impact on the final length of your video.
Start simple. Brainstorm some initial ideas and think about what style and format of video you want to create to engage your audience.