The Toronto Video Production Guide

Signature Gold Blog Series : 12 Steps for Planning your Corporate Video

Defining clear goals and objectives for your corporate video

Every corporate video needs to have a clear goal. There needs to be a specific reason why you want to invest the time, money, and resources into video production. The truth is that there are many different reasons to create a video. But, you need to have a clear goal to ensure that your video achieve what you want it to do.

Make sure that you set aside some time to think about the goal of your video. Is your goal to:
• Educate viewers about a specific topic or subject area?
• Influence or persuade public opinion?
• Offer training to a targeted audience?
• Provide support for a cause or charity?
• Reach out and engage viewers?
• Sell or market a product or service?

While there may be elements of each of the goals listed above, you need to clearly define the purpose and goal for the video. To do this, all you have to do is answer a simple, yet powerful question, “Why am I creating this video?” Answering this question will provide you with some clear direction for the goals of your video.

Key Takeaway: Understanding why you are creating the video will help you clearly define your goal for the video project.