The Toronto Video Production Guide

Signature Gold Blog Series : 12 Steps for Planning your Corporate Video

The importance of providing examples

This is the 5th in a series of 12 blog posts that examines things that you need to think about before you contact a corporate video production company in Toronto. This post takes a look at the importance of providing examples to your Toronto video production company.

Examples create clarity. This is why they are used in all contexts as a tool to provide further understanding. When it comes to your corporate video, examples play a significant role in your ability to effectively communicate the elements that you want to include in your video to the video production company.

It is your ability to clearly communicate your concepts and ideas that will make it come to life in the way to concept appears in your head. If possible, show a number of examples of the concepts you like and would like to include in your corporate video. Keep in mind that you can provide examples for many of the elements you would like for your video such as:
• Stylistic examples
• Sample locations
• The look of actors
• Examples of effects, production, and graphics

Provide examples that you think will improve understanding for you and for the video company. The better understanding that both parties have, the closer you will get to creating the concept your envisioned for the video.

Key Takeaway: Examples provide clarity and the more specific the example the better.
The next post in our series will take a look at defining a clear and concise goal for your corporate video.